Home Workflows & Best Practices Attract, Engage, and Convert New Leads

Attract, Engage, and Convert New Leads

Last updated on Aug 15, 2025

Turn website visitors into loyal clients with Karmasoft. Learn how to attract prospects with content and reviews, add clear CTAs with your online sign-up link, engage new leads, and convert them with targeted outreach and built-in reports.

Suggested page tabs

  • Attract

  • Engage

  • Convert

  • Tips & Best Practices

Attract

Bring the right visitors to your site and give them an obvious next step.

What to focus on

  • Helpful content: Publish class explanations, pricing FAQs, teacher spotlights, and short how-to videos to rank for relevant searches and build trust.

  • Social proof: Encourage students to leave reviews and feature a few quotes on high-traffic pages.

  • A clear CTA on every page: Place a “Sign Up” or “Start Trial” button in the header and near the main content.

Add your online sign-up link prominently

  1. In your public site header, add a Sign Up button.

  2. Link it to your member sign-up URL. On Karmasoft, you can grab this by clicking the Sign Up link in the top-right of the member portal and copying the browser URL (the format is your Karmasoft member sign-up address).

Once your sign-up link is live, new sign-ups flow straight into Karmasoft so you can market to them as leads.

Engage

Keep interested visitors moving with specific actions.

  • Use CTAs everywhere: Buttons like Read More, Book First Class, Download Free Video keep visitors engaged and capture emails. Free videos make effective CTAs.

  • Collect emails early: Offer a short video or a first-class checklist in exchange for an email—then follow up with your welcome flow.

Convert

Turn leads into paying students with consistent outreach and tracking.

Email your leads regularly

  • Go to Activities & Reports → Analysis → Leads to pull a list by date range, then Email List to contact them. Include a strong CTA and an invitation to visit your studio.

Automate when possible

  • Connect mailing lists and trigger automations (e.g., intro-offer drips, expiring-package reminders) via Karmasoft’s Mailchimp integration and product-linked lists.

Tips & Best Practices

  • Place your primary CTA in the header and repeat it near the fold.

  • Feature at least one review or rating snippet on key pages.

  • Review your Leads report weekly and send a friendly, concise email with one clear action.